We wanted the capture the sheer size of the Mega Mall. The idea was to portray that the Aussie Mega Mall is so big it can be seen from space.

A comical twist was added to dilute the factual element.

The emphasis here was the enticing and mesmerising bubbles rising against the amber glow of a glass of beer.

A close-up shot was used so not to interrupt the visual. Adding the heavy drums created a territorial feel capturing the moment of bonding when drinking beers with friends.

This was the first video emphasising that Aussie Mega Mall is the solution. It will be a common trait in most future videos. The slow pace of cascading coffee beans emulates the feeling of need for a kick starter.

The video is ended with a subtle logo placement.

High impact with global access is highlighted with a top of view experience. The man standing in the centre is communicating to an abundant audience who, in turn, is communicating with him. The music is a play from the X Files.